LOS ANGELES: Recently Spotify announced that it’s launching in 13 new markets in the Middle East and North Africa, bringing its service to 78 markets in total, Variety has learned that a launch in India is expected as soon as the next six months and will offer an extended free trial period – longer than the 30 days of full-access Spotify offered in Vietnam and South Africa earlier this year.
According to Sweden’s Di Digital, plans to buy an Indian competitor have failed to materialise, so Spotify will enter the market of more than 1 billion on its own.
That Spotify is eyeing the region is hardly surprising. For years, the company has been making noises about launching in India and announced in March, just ahead of its public listing, that it has opened an office in Mumbai and hired 300 people.
Indeed, office bearers doing the ground work out of a space in the Bandra Kurla Complex business district have been buzzing about a launch that could come as soon as the next six months, according to local insiders.
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